Mission & Vision

Our Mission

We help independent tire and service dealerships improve their business by focusing on profitability, people, and process.

Our Vision

To be recognized as a premiere aftermarket training & support organization.

Our Values

  1. We are a dependable resource of information and support for our members
  2. We promise to foster passion in the discussion of your business among peers in order to create change
  3. We will provide educational opportunities to grow your business in a smart, effective way