DSP Unveils New Logo
(Updates company look after 10 years in operation)
Lake in the Hills, Ill.—July 17, 2017. Dealer Strategic Planning, Inc. (DSP) today unveiled a new logo for the company. This fresh, storefront design symbolizes the enhanced services DSP is offering to its 20 Group members.
Dennis McCarron, DSP’s executive director, believes the new logo will help the company build upon its proven record of helping tire dealers become more profitable. “At DSP we preach about paradigm shifts, noticing those moments in business when change is big or, in other words, how fundamentally things get done. We see a very competitive industry changing on multiple fronts: innovation, technology, staffing, training and marketing. In addition, the relationships between dealers and their suppliers are evolving. All of this requires a change in the way DSP thinks about how we can help dealers.
“With this change, we are still rooted in founder Norm Gaither’s mission: to help aftermarket dealers, period. We will continue to help dealers explore new technology, talent development and marketing shifts while keeping our roots in financial expertise and business planning.
“There is no easy way, but with the collaboration of our members, there is always a way,” says McCarron. “We believe our new logo represents a fresh look at a 120-year-old- industry.”
About DSP 20 Group
Formed in 2007, Dealer Strategic Planning, Inc. launched the first 20 Group established specifically for the retail tire and service industry.
From its initial startup with one group and 20 members, DSP has grown to seven groups and more than 100 members. Each group, made up of not more than 20 members, meets three times a year. Bobit Business Media Inc. acquired DSP from Gaither in 2016.
DSP 20 Groups offer independent tire and automotive service dealers the opportunity to share best practices, benchmark their financial data against the industry and dramatically improve their bottom lines.