Dealer Strategic Planning Launches New Tire Dealer 20 Group

Dealer Strategic Planning Launches New Tire Dealer 20 Group
Elite dealer business improvement program to meet in Springfield, Missouri

Virginia Beach, VA, August 23, 2011- Dealer Strategic Planning, Inc. (DSP), today announced that an additional tire retailer 20 group will hold their first meeting in August. This dealer group will be composed of 20 tire retailers from non-competing markets in the U.S. and Canada.

Ed Mitchem, a Springfield, Missouri dealer with 4 retail locations, commented about hosting the meeting, “I am looking forward to welcoming my new peer group to my business. As independent tire dealers and business owners, we all face the same challenges and opportunities so it will be very helpful to learn from the experience of other successful dealers.”

The goal of DSP 20 groups is to help dealers increase bottom line profits by peer learning, sharing best practices, financial benchmarking and access to industry experts. Each month the dealers receive a detailed financial analysis which helps them track their performance against the group and industry benchmarks. The 20 groups meet three times a year for 2 ½ days of intense business discussions. The financial analysis and guidance is provided by Norman Gaither, a well-known consultant in the automotive aftermarket who has been successfully improving dealers’ financial strength for more than 25 years.

Gaither, who heads DSP 20 Group, is a strong proponent of the concept which originated among car dealers. “In today’s distressed economy, dealers need every edge they can get to help with their bottom line. We have many dealers reaching our goal of greater than 10% net profit and most outpace the industry norm of 3% net profit.”

Norm Gaither believes DSP will continue to provide effective solutions to common challenges among tire dealer using the talents of Brown and Chizeck and the experiences of the members, “One of the most beneficial outcomes of a 20 group membership is the learning that comes from the dealers as they share experiences and explore options in our open forums during the meetings.”

Subsequent meetings for this group will be held with date and place determined by the dealers. The meeting agendas and topics are decided by the dealers. The meetings conclude with a “best idea” award and specific action plans which will then be reviewed at the next meeting. Dealers commit to actions and are then, held accountable by their peers to put those actions into practice.

Paul Chizeck, former Bridgestone executive, who assists Gaither in the business, applauds the concept, “There are many ways to improve profitability in the retail tire and auto service business today. By comparing and sharing experiences, our members give each other encouragement to make those changes which will add dollars to the bottom line. The ideas which are shared are sometimes amazing in their simplicity and the best part is that success is already proven by the contributing dealers.”

About DSP 20 Group

Dealer Strategic Planning, Inc. was founded by Norm Gaither, a well-known automotive aftermarket financial expert. DSP offers tire and automotive service dealers the opportunity to share best practices, benchmark against the industry and improve financial performance. Each group allows a maximum of 20 dealers who meet three times a year to help each other improve their business performance. Formed in 2007, Dealer Strategic Planning is the only tire-focused 20 group available in the industry. Groups are forming and any tire dealer interested in sharing best practices, benchmarking and improving profitability can find more information on the DSP web site: For more information, contact: Pat Brown, VP Marketing, 419-420-5915 or or Paul Chizeck, 910-409-7293 or