Frequently Asked Questions


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George KingmanRandy O’ConnorBruce Hawley
(704)506-2164
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Email Randy
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Email Bruce

The premise of success in each DSP 20 Group is based on everyone sharing their best practices. By sharing your best practices you not only help other dealers, but you learn from their experiences and successful practices as well. Every dealer faces similar issues and is constantly looking for new ideas and ways to improve business. DSP 20 group puts structure and discipline into that learning.

You receive monthly financial reports which compare your results to those of group members; a network of dealers who will give you immediate feedback between meetings as challenges and opportunities in your business occur; and continuous access to financial, marketing and operations guidance from DSP professionals.

When you join one of our groups, a financial workshop is included to start the meeting with immediate help on improving bottom line results. Each subsequent meeting includes a financial discussion to analyze dealer results and suggestions on how to improve the store’s performance.

All costs are identified in advance. There is a $799.00 initial one-time setup fee. There is a monthly fee of $399.00 plus travel and meeting expense; which is determined by the group members. There are no additional costs.

Unlike other consulting groups, DSP 20 group does not include trips to fancy resorts or hold lavish social activities. Each meeting is two and a half days of intense business discussions. The one-time set up fee offsets costs for licensing and the creation of the financial template. The majority of the monthly fee pays for the dealers’ financial results to be tabulated and distributed. In addition, the monthly fee helps offset the cost of the meeting arrangements, facilitation and professional consulting services performed by the DSP financial, operations and marketing staff.

Confidentiality is of paramount importance to us. Each member is given a unique code that links to the financial reports. The contents of the reports utilize each unique code as an identifier, rather than the member’s name. This ensures confidentially. In addition, each 20 group is carefully constructed so that dealers competing in the same market are not in the same group.

It is almost a guarantee that members will improve bottom line results by joining a DSP 20 group. If the member is currently earning less than 10% net profit, it is highly likely that he/she will increase his/her profit by 2 percentage points in the first year so long as he/she is willing to make small changes in their business model. The goal of DSP 20 group members is a net profit greater than 10%. Many members achieve 10% net and more.

At supplier and industry meetings dealers frequently leave with good intentions but rarely follow through on all of the good ideas to improve their business. DSP 20 group puts accountability into the meetings so that dealers must take action or answer to their peers in the group if follow through is not taken.

Each meeting lasts two and a half days. Each meeting is filled with intense business discussions and peer interactions aimed towards financial improvement.

Meetings are held 3 times a year at a location selected by the members. Meeting locations rotate among the members.

While each dealer gets a monthly financial comparison, it is the dialogue and interaction at the meetings which really helps members improve their business. Peer encouragement, peer accountability and peer driven learning are integral parts of the success of DSP 20 groups.

There is no contract required to be a member of a DSP 20 group. Dealers can become a member and discontinue their membership at any time if they aren’t satisfied with the value.

Yes. We welcome prospective members to attend a meeting to see the value. Dealers who attend as a guest, usually can’t wait to join their own group.

A dealer with only 1 store can benefit from being a member of a DSP 20 group. Members typically have from one to ten locations.

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